Greg LeMond |
LeMond, who was still wearing a back brace as he recovers from a car accident earlier this month, said he had decided to avoid a licensing agreement like he had with Trek Bicycle, and instead look for a "partnership" with a manufacturer, with a goal of eventually bringing manufacturing in house.
"I want to build a company that can be around for more than a few years; I'm still young," he said.
LeMond sold Seattle-based LeMond Fitness, which sold stationary bikes and trainers, to Hoist Fitness last fall. Then he and investors set up a new company, LeMond Inc., that bought back the trainer business from Hoist. Hoist is focused on selling LeMond stationary bikes into the health club market.
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Trek began licensing the LeMond name for bikes after LeMond's retirement from racing in 1994. The relationship ended badly with a suit and countersuit that were finally resolved in 2008. Since then LeMond said he has received several licensing offers from bike manufacturers and had considered re-entering the bike market with a consumer direct sales option, but has since swung around toward selling through bike shops.
"There was a period when I needed to digest the whole end of the relationship with Trek and decide where I wanted to go and whether I wanted to get back into the bike business," he said.
LeMond plans re-entry to bike market | Bicycle Retailer and Industry News
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